MORPHIQ

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

People use search engines like Google, Bing, Yahoo, etc. to browse the internet every day. In the UK, over 80% of search is done through Google.

When building a website it is therefore extremely important that it is built with organic search in mind from the outset.

Adding this to your website after the development is complete is never quite as effective or as efficient.

What impacts SEO?

SEO has many ranking factors, there is known to be over 200. But the way Google ranks is slightly less known about. They use an algorithm that not even all Google developers know everything about.

How can my website rank higher?

Well, although the algorithm is a well-kept secret that often changes, there are many SEO basics that can be followed to ensure you have a great starting point.

Some of the basics include making sure your website, from a technical point, follows the correct semantic structure. Following the correct HTML5 conventions and using the appropriate hierarchy for headings, paragraphs, links and more.

What does MORPHIQ Technology do?

We develop with SEO included from the start. Our technology allows your website to have the basics ready from the start.

We also go further than this, as we want your website to perform at the best level possible. We make sure your website can add schema to your pages, which help Google understand what the page is about.

Other technical SEO developments include website crawling to ensure no 404 errors. Creation of a sitemap, setting up analytics, robots.txt, implementing metadata and page titles and much more.

We can also assist in non-technical SEO such as keyword research, competitor analysis, Google Tag Manager and provide ongoing support if this is required.

Get In Touch

To learn more about how we can help with SEO, contact us today.